The most powerful way to manage a high profitability agency by becoming an expert in Facebook Advertising
When I think of Facebook these days, it reminds me a bit of MTV. There used to be a time when the channel called “Music Television” really played music. And there used to be a time when the social media channel called Facebook was 100% social, but not anymore. One of the worst kept secrets is that Facebook ads are everywhere on the platform.
Welcome to the treasure of Facebook’s advertising gems, which presents a collection of closely guarded secrets that were discovered by constant A/B testing and campaign optimization.
But success comes with skills. So, here is a question for you: on a scale of 1-10, how high would you rate your advertising skills on Facebook?
- Boost traffic to my Website Via Facebook
- Increase attendance at my event
- Create new leads
- Boost the Grasp of our content on Facebook
- Boost the commitment for our Facebook Page
1. Start from the Root
Imagine starting to set up a new advertising campaign on Facebook. Access the Facebook Ad Manager and insert some messages, choose images and complete the rest In 20 minutes, you have a running advertising campaign.
In my experience, it has been beneficial to keep a notebook or Google Doc full of promising ideas. Later, ideas that initially failed to cut can serve as ammunition for A / B testing or help fight advertising fatigue.
And if your first advertising campaign doesn’t catch up, you can use your other ideas to make a plan B.
2. Set up Facebook Ad Design
It’s not easy to know exactly how you want to start when it comes to Facebook ad design.There is so much to keep in mind and it is not surprising that both brands and vendors feel perplexed when it is time to go to the drawing board.
But this is not your case. Or it won’t be anymore! Our goal is to ensure that Adespresso customers (and blog readers) always run the highest possible Facebook ad campaigns.
As more advertisers realize the potential and get on board, more competition can quickly turn a winning Facebook ad into a waste of money. In the end, however, the success of a Facebook ad comes with the Great design.
3. Characterize Your Market & Lead
Facebook is in a truly unique position to target users based on their likes, dislikes and demographic information. Facebook collects all this data, and they use it to direct ads to us. It’s great news for advertisers and companies. It means you can choose exactly who can see your promotions.
For Example, You can make your ads show to men between 23 and 25 who like to weave and heavy metal music … (Now that’s a niche market). The more specific and target your audience, the better your click rate.
Think about it. People are very likely to click on your ad if they have already been to your website. They already recognize your brand. They are already interested in what you say. With Facebook, you can choose to send ads only to those who have visited your site.
4. Decide The Proper Content To Promote
Think about how your audience uses Facebook. We don’t go there to check for products and sales. We are on Facebook to enjoy content. We look for videos and blogs.
Instead of flooding the food of people with ads, give them what they want. Give them content! Create outstanding content and make your focus. Get that first click and think about selling them later.
This technique will send your click-through-rate through the roof. You can worry about selling them once they reach your site. Remember, 96% of people are not ready to buy immediately. So putting a product in front of them will not always work.
5. Dynamic Language and Images
Be point to point We move quickly through Facebook. We only stop when something catches our attention. Think about how you use your timeline. You scroll and scan until you see something interesting.
Your title is the main way to connect with people. To stop them and make them notice.
The trick is to be bold, simple and straightforward. You don’t have time to be fun or smart when it comes to Facebook ads. Short, sharp sentences and many keywords are all you need.
Use an image that stands out. Better yet, use a video The Facebook algorithm is carefully adjusted to prioritize photographs. Recently, they modified that algorithm to prioritize video.
Use a video as your ad and it will increase your chances of being seen. It is also much more likely that the human eye will stop at video content.
6. Be a Professional A/B Tester
When trying out Facebook ads, as in life in general, it is worth being patient and resisting instant gratification.
Checking the results of the Facebook A / B test immediately after posting, for example, is a recipe for disappointment. The more ad variations you have, the more impressions you will need to gather in order for the results to be statistically significant.
When you start the A/B test on Facebook, do not evaluate the results of your A/B test only for the duration of your campaign. The relevance of the results depends on the number of impressions and clicks, which is affected by your budget and the size of the audience.
In my personal experience, I recommend that you collect at least 500 ad clicks and 10,000 impressions before drawing conclusions.
And don’t go with the guts. Use this calculator to determine if the results of your split test are valid or not.
Also, always evaluate your A/B tests by final conversion into the funnel. If you want people to register or buy something, use the cost per conversion as the metric to assess the performance of your split test.
7. Analyze Your Statistics
All the secrets of Facebook ads that we have shared in this post, this could be the most important. After making your first ad publication, look at the statistics and use those numbers to drive the second round of your campaign. If you are seeing success somewhere (as with a particular audience), you may want to invest a little more money behind the ad and target only that audience.
The same goes for campaigns that don’t work so well. If you don’t get the numbers you are looking for, adjust the campaign. You can use the Facebook Account Overview in the Ad Manager to see the exact demographic conversion in your ads. This will help you divide your audience to publish your ads to the right people.
The knowledge of Facebook marketing is a great asset to have in the toolkit of any marketer. As the world’s most popular social media platform, Facebook will only continue to grow, and the more you know now, the better you’ll be in the future.
These tips will help you keep your Facebook advertising strategy well considered and fresh, as you continue to experiment with different audiences, advertising types and creatives.
Remember to consider your audience and your specific goals when designing your Facebook ads, and thoroughly test these different design strategies and tips to see where your audience is more responsive.
Use these tips and you will start thinking and acting like a professional, you will improve your advertising efforts on Facebook and see how your cost per potential customer decreases and your conversion rate increases.
Awesome post! Keep up the great work! 🙂