7 Tricks to write a successful sales email

Are your prospecting emails ignored all the time? If the result  is “yea,” you aren’t alone. Most sellers today struggle to write sales emails that turn into real business.

But before taking it personally, try to put yourself in the place of your prospects. High-level prospects receive hundreds of prospective emails written personally every day, not spam or bots. No one has time to read so many messages carefully!  Your prospects have no choice but to scan them all and quickly decide what your time is worth and what’s not.

“To open, or not to open?” 

The question goes through everyone’s mind every time they browse their email inbox.

And if that someone is one of your potential clients, the answer to that question could be the difference in your paycheck. Then, naturally, you want the answer to be “open.”

Of course, this leads to the following dilemma in which your recipients ask themselves: “To answer or not to answer?”

And the answer to this question also has the power to change the figures on your paycheck. Then, naturally, you want the respond to be “answered.”

But how you get your sales email recipients to open and answer? Next, we will review the steps to write and send an effective sales email for your recipients to do exactly.

This guide will cover the steps to write the perfect sales email, excellent examples of sales emails, when you should send your emails and strategies to improve your response rates.

How to Write the Excellent Sales Email

• Work on making a fantastic subject line
• Write a effective starting line
• Add Friendly body copy
• Include a CTA in the Concluding copy
• Include a efficient signature

 1. Concentrate on The Subject line and Initial Sentence.

Too many sellers spend all their time crafting the message body of their sales emails, and then quickly hit a subject line at the last second. Instead, you should focus with laser on the elaboration of your subject line and pay special attention to the first sentence.

Why? The vast majority of your potential customers are scanning your emails on a mobile device or within an email program that shows a preview of the subject line and the first sentence of each email. If you are ever going to open your email, you must be strategic about these two components, especially. Make sure your subject line provides attractive value in advance and is simple and straightforward. The first sentence of each email should look as if it were written specifically for each individual prospectus.

When it comes to the opening line of your sales email, avoid starting with: “Hello, my name is …”

Instead, start with something more shocking talking with your reader. Here are some examples:

• I noticed you …
• I saw that we both …
• I loved your post on …
• Congratulations on …

2. Body and Delivering Your Point

Before sitting down and writing your point, it is crucial to think first about what you want to achieve with your sales email. Only after you know exactly what you expect to get from this conversation, can you structure a sales email to reach these media.

So what is the main purpose of your sales email?

• Is it to immediately encourage a click and a sale at the same time?
• Do you expect to capture interest and book a brief exploratory call?
• Is your goal to get a free trial version of your product?

Depending on your goal, the body and tone of your sales email can vary greatly.

Let’s continue where we left it. At this stage of writing your sales email, you have just closed an opening line designed to quickly establish the context around why you are reaching this potential customer.

You should not try to impress prospects with the quality, structure and formality of your writing: your prospects don’t care about any of that. In fact, an email that sounds formal is much more likely to be deleted in today’s business world. Conversational and casual is where it is. Keep your sales emails friendly, discreet and informal to reassure prospects and dramatically increase your chances of establishing a sales meeting.

3. Analyze and Personalize

While you don’t need to do a great amount of research for every email you send, you should do enough to show that you know who the recipients are and what their deepest frustrations may be. Use social networks and search engines to discover the current title of each potential client, recent projects and other relevant information that will dramatically increase the chances of your email opening, reading and responding.

Similarly, always personalize sales emails by greeting prospects by name. And don’t send the same repetitive message to everyone! If your potential customer thinks they are copying and pasting the same email to multiple recipients, just by changing the name, then the game is over for you. Instead, include a specific challenge or achievement for the potential client’s organization to show that you have done your homework.

4. Retain Your Sales Email Soft & Brief

Writing a large sales email can be harmful, which can cause potential customers to delete or ignore it. Always write your emails simple and point to point. If your email requires constant displacement, there is a good chance that it will end up in the trash.

Make sure your sales emails must be short; they must also be clean and tidy. Always be sure to verify quality control! Try a tool like Grammarly to avoid costly spelling mistakes.

Try to see it also see on the Smartphone screen, as it is very likely that it can be opened on a mobile device.

5. Ask Questions Regularly

Since the goal of each sales email is simply to get an answer, you should always ask a question at the end of each message. Do not end your email saying: “Let me know if you have any questions” or “Let me know if you want to talk more.”

Instead, encourage your potential client to participate by asking, “Do any of these issues seem true to you?” Or “What’s the best way to get back to you?” A simple question makes it much easier for your client. Potential to respond participate, which ultimately leads to greater conversation

6. Final Statement and Call-To-Action

Let’s clarify one thing: if your sales email does not end with a very simple and direct call to action (CTA) that makes it obvious what action your prospect is asking to take here and now, then you’ve failed.

The purpose of arriving and establishing a connection with your potential customer is to determine whether or not they would be a good customer of your product or service, right? Well, it is your job (as an internal sales representative) to guide you through the step-by-step process of doing so from the entrance of your sales funnel, to signing on board as a customer.

A strong closure to your sales email offers recipients a clear path to action. Try to end with one of the following questions to generate a definitive answer:

• Do you have time to discuss?
• Have you thought more about the proposal?
• Let me recognize what makes sense as a next step, if any?
• Do you have 10 minutes to meet tomorrow?
• Does it make sense to talk? If not, who is the best person to talk to?
• Do you have more questions that I can clarify?
• Is the [date and time] available for a 30-minute call?
• Let me know if [the business objective] is a priority for you now, or maybe in the future.
• If you are not interested, do I have your permission to close your file?

7. Signature

Your email signature is one of the most valuable and underutilized real estate in an email. For most sellers, it is an afterthought, rather than a tool that can be used to sell even more to potential customers with whom you are sending an email.

An email signature should not be a disturbance nor should it be an origin of cliché inspiration. rather, follow these email signature guidelines:

• Be brief, simple, professional and branded.
• Add your phone number for contact purposes.
• Add a link to your online profile of choice such as LinkedIn or Facebook so recipients can connect with you.
• Completely avoid quotes and images.