It is surprising when you think how trending the Network Marketing itself is. For decades, Network Marketing has been growing in popularity as the preferred option for the average nontraditional entrepreneur to work and achieve a life-changing success.
New Network Marketing trends are emerging every day. In fact, MLM itself has been a trend for quite some time! The MLM industry has been going through many trends over time and the same is expected. The network marketing concept is really interesting. It allows the brand to grow at a faster rate, as well as its business.
1. BRAND PERCEPTION
The company itself maintains brand awareness. You cannot expect distributors to build the product brand. The main company must maintain a high level of brand awareness. There are many good examples of this throughout the profession.
2. Use Social Media to Host Parties
You don’t have to spend a lot of money organizing parties as a network marketer. Instead, you can take your parties to the place where people love to hang out: social networks. You can use Facebook, Instagram and other platforms to organize your next event.
Be sure to post your event well in advance to generate some enthusiasm for a great result. Now, if you’re still not convinced that videos on social networks can substantially increase your commitment, here’s a statistic for you.
Facebook has 2 billion active users worldwide and generates 8 billion video views every day.
Consider organizing a question and answer event, interview industry experts or unpack and share the products you are most passionate about. Give a good reason to your audience to attend and they will.
3. Extending to International Markets
Internet has changed the world in many ways. Today, almost anyone can start their own business. And this is probably the reason why more people are entering network marketing than ever before.
And who can blame them? Home based businesses have 85% more chance of success compared to traditional small businesses. This is even more likely now that network marketers effortlessly cross international borders to expand their business abroad.
If you are going to try to do the same, be sure to familiarize yourself with people and their customs. Your main goal as a network marketer is to connect with your recruits. But you can’t do this if there are barriers, so be prepared!
4. Minimum Registration Cost
Over time, the registration costs of many Network Marketing companies have decreased. Several companies are realizing that the most motivated distributors that can enter with low registration costs and low inventory costs are more advantageous for the group.
5. Affordable Products Prices
This year we have seen the increase in negotiable prices of products. Some companies offer a range of prices for products to allow distributors to make sales and promotions. This model will surely become fashionable in the coming years.
6. Robotize Marketing with Chat bots
Yes, this really is one thing and it works great for network marketers. Marketing automation is probably one of the most important trends that you will currently find in marketing in any industry. The busier you are and the bigger your business, the less time you will have to talk with potential customers.
But don’t let this stop you from attracting more people to your network. Chat bots are a great tool to gather potential customers and, in some cases, turn interested parties into members of your team.
However, to make the most of your Chabot, you must create scripts that are attractive and personalized. Segment responses based on the groups of people you are addressing. Then, you can generate responses and resource links to guide these people along the path to conversion.
It is ideal to place these chat bots on your social media pages, as well as on your website.
7. Product-Based Companies
Some companies stand the test of time and others do not. The ones that seem to shine are the companies focused on the product. They build an identity around each of their products, promote those products globally and that makes it easier for distributors to sell those products to potential customers.
8. Contact with Influencers
The influencers are still important, but those you should point to look a little different than they were a few years ago. You see, the days of hiring celebrities to market your brand are over, and see how sales increased. In fact, 83% of people trust the recommendations of their peers. And 70% of American adults rely on the support of non-famous people. What this means is that you must connect with influential people who are genuine. They are the ones with the authority today.
Target bloggers who are very committed to their audience and not just for a rapid advertising expense. There are many ways to find and build relationships with influential people. For example, you can connect with them on social networks and even write guest blog posts for your sites that link to your domain.
9. Unusual Products
We have also seen some companies start producing exotic products. That is, the products are priced significantly higher than the rest of the industry and contain some kind of exotic ingredient. While these types of companies require great attention to find their audience, they remained very profitable in the first half of this year.
10. Serving Your Down line is the Way to Progress
You are the leader of your growing sales team and it’s time to start acting like this. As a network marketer, your goal is not simply to recruit vendors. If it does not lead to the success of the people in your network, then everyone fails.
What you should do is determine how you will extend this help to your community. Will you create a knowledge base on your website or within the upline platform? Or maybe you create a YouTube or Vimeo channel that offers sound advice and tutorials?
There are several ways to educate your network. Some even offer personalized coaching services. Having a quality CRM like the one offered by Upline for free will help you build your downline and stay connected with them.
Now that you know some of the most important network marketing trends this year, it’s time to put them into practice. Of course, not all of these trends can resonate in your business, so choose wisely.
Then, to help keep your network marketing efforts organized, you can implement the CRM software in your strategy. As we mentioned earlier, the right tools can help you expand your business faster than you ever thought possible.